Information you provide to us voluntarily. In general, you can visit our Website without providing any information other than the information we collect automatically. There are times, however, when we may need information from you. You may choose to give us personal information in a variety of situations. For example, we may collect your name, address, email address, telephone number, billing information, or other information you may provide when you contact us about our services, engage with our Website to register to use or use any of our services, when you submit a form, when you register for an event or for a course, when you request a paper or other information from us, or when you provide your contact information in your role as an employee when submitting applications for a Grant or Charitable Contribution. If you contact us, we maintain records of your correspondence, including your name and address or email address.
If you choose not to provide us with certain information, you may not be able to take advantage of certain features of our services.
Information we collect automatically. As you navigate and interact with our Website, we may use automatic data collection technologies to collect certain information about you. For example, we use cookies to tell us about your device. Cookies are small pieces of information that are stored by your web browser on your computer’s hard drive and allow us to serve you faster and with better quality. Cookies tell us about your equipment, browsing actions, and patterns including details of your visits to our Website, and information about your computer and internet connection, including your IP address or device identifier, operating system, and browser type.
We may also use these technologies to collect information about your online activities over time. This helps us to improve our Website and services and deliver a more personalized experience by, for example, storing information about your preferences, allowing us to customize our Website according to interests, and to improve content, speed up searches, recognize you when you return to our Website, and/or compile reports and analyze how well our websites and services are performing.
How you can control cookies. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, this may prevent our websites or services from working properly.
We also use the third-party marketing and analytics services provided by Google Analytics. These services use cookies with a randomly-generated ClientID in your browser. This ID is anonymized. IP anonymization is also activated on our Website, which shortens your IP Address. We send Google this shortened IP address to understand how visitors interact with our Website, what webpages are accessed, how often, and for which period of time our pages viewed. This analysis is used to optimize our Website. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google. You can manage the data collected by Google Analytics by deleting your(_ga)cookies, installing the Google Analytics Opt-Out Browser Add-On, or by contacting us (see Help below).
Our Website may contain links to other third-party websites, for example, when you access our Events link. Some of these third parties may generate their own cookies. The third-party companies that generate these cookies may have their own policies and terms, including privacy policies. Monarch Diagnostics is not responsible for the privacy policies or practices of third-party websites.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected and to comply with our legal obligations. Our retention periods vary depending on the type of information and how it is used:
- Account Information: Retained for the duration of your account plus 7 years after account closure for business and legal compliance purposes.
- Transaction Records: Retained for 7 years after the transaction date for accounting and tax compliance.
- Website Analytics Data: Retained for 26 months from the date of collection.
- Marketing Communications: Retained until you unsubscribe or request deletion.
- Customer Service Records: Retained for 3 years after the last interaction.
- Job Applications: Retained for 2 years after the application process concludes.
When personal information is no longer needed, we securely delete or anonymize it. You may request deletion of your personal information at any time by contacting us (see Help section below), subject to our legal obligations to retain certain information.